Zoe Saldana for Calvin Klein

Avatars Zoe Saldana is the new face for Calvin kleins Fall 2010 Underwear campaign & lingerie line "Calvin Klein Envy". The Campaign will comprise of print, digital & outdoor advertising ready for placement within October 2010 magazine issues. Tom Murry, President & CEO, Calvin Kleins inc., comments "We feel strongly that Zoe's Natural Beauty & authenticity in the up coming Calvin Klein Underwear campaign will resonate with out consumers & enhance the awareness of the brand".

Hmm with that being said i totally agree with Klein ; Zoe deff. has a different look then most models & enhancing the brand would be a great idea to boost Calvin Kleins Brand back . With that being said ; I personally can't wait to see the ads for the line.